Which Marketing Method That Fits Your Business

Choosing The Marketing Method

Marketing can be really tricky, especially when you are trying to figure out what is the best option for your company. There are some easy ways to tell which marketing method would work for your company.

Start by making a list of the top keywords that relate to your product/service and what they are called.  For example, if you sell handbags, write down “handbag” or “purse” under that category. Next, you will want to look at each keyword and separate them into three different categories; words with lots of monthly searches (high ranking), words with moderate monthly searches (medium ranking), and words with little monthly searches (low ranking). You will also want to make sure not to ignore any words with no monthly searches because you never know when that search engine trend might change. Check out Site Templates For Heating and Cooling Company Website for more information.


The Pros And Cons Of PPC And SEO

Paid search marketing is efficient, quick, and more targeted than organic SEO. No one knows how long it takes to get ranked on page 1 of Google for specific keywords—it could be days, weeks, or months. With PPC marketing, you can start getting traffic to your website immediately after your campaign goes live. You don’t have to wait to get ranked at all!

Just like with SEO, the top performing ads will rise to the top in paid search. But unlike with organic ranking factors used by Google’s algorithm (e.g., link building), AdWords uses performance metrics such as click-through rate (CTR) along with account history and quality score when determining ad ranking. CTR is determined by how often people click on your ad after it’s been served up in the search engine results pages (SERPs). The better your CTR, the higher your quality score will be, and the more likely your ad will be shown at the top of the SERPs.

In addition to getting traffic quickly, PPC is also very targeted. AdWords allows you to target people based on what they’ve searched for on Google, where they are, and even what type of device they are using. You can also target specific demographics such as age, gender, income, and parental status. And with remarketing, you can show ads to people who have already visited your website.


The Benefit Of Using Both PPC And SEO

PPC and SEO may seem like competing marketing strategies, but they can actually work very well together. Here are a few reasons why you should do both:

  1. PPC can drive traffic faster.

If you need to generate traffic quickly, PPC is a great way to do it. You can target specific keywords and get your ads in front of people who are already interested in what you have to offer.

  1. SEO can help you rank for keywords organically.

SEO takes more time to kick in, but once your site starts ranking for relevant keywords, you can cancel your PPC campaign and continue getting the same traffic without paying for it.

  1. PPC can help you test keywords.

If you’re not sure which keywords to target, PPC can be a great way to test them out. You can start with a small budget and see which keywords generate the most clicks. Then you can focus your SEO efforts on those keywords.

  1. SEO can help you build authority.

SEO is a great way to build authority and credibility for your site. When you rank in the top positions for relevant keywords, it tells potential customers that you’re an expert in your field.


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